A Tireless Minority

Beyond Meat opens China factory, its first outside US!!
Apr 7, 2021 08:20 ET

[Reprinted from original]

Beyond Meat has announced the opening of its new production facility in China, signaling its intentions for the country’s fast-growing – and potentially very lucrative – alt-protein market,

Located in the eastern city of Jiaxing, near Shanghai, the factory is the US company’s first “end-to-end manufacturing facility” outside its home country.

Best known for its plant-based burgers and sausages, Los Angeles-based Beyond Meat said in a statement that its “cutting-edge plant” in Jiaxing will produce multiple products from its range of meat analogs. In particular, it will churn out variations on Beyond Pork, which the company described as its “first innovation created specifically for the Chinese market.”

The new factory will also serve as an R&D center which will design and manufacture “unique product offerings” for Chinese consumers in tandem with the company’s local partners and suppliers.

Beyond Meat added that it expects the opening of its first factory in Asia to “significantly increase” the speed, scale, and sustainability of producing and distributing its products across the region.